There
is a growing movement based on sustainable fashion. Large companies such as
H&M have committed to releasing lines that use entirely sustainable
materials such as recycled polyester chiffon and organic cotton. At the
University of the Arts London Research Centre, they have created a separate set
of projects under the name “Centre for Sustainable Fashion”. An article in “The
Guardian” states that small brands are currently leading the way for
sustainable fashion. The key to getting larger brands to pick up these
practices is for consumers to demand high quality, sustainable materials and
production. I wanted to look further
into this movement and see what people are doing in Los Angeles under the practices
of sustainable fashion. What I found was Susanna Schick, who works under the
name “Sustainable Fashion LA”. I spent some time looking over her website, which
explains her practices.
Sustainability
Fashion LA works as a consultant to designers to help them improve the triple
bottom line- environmental and social responsibility, along with financial
success. Schick furthermore assists companies with their marketing to help
establish the brands and build awareness. Her previous experience was working
with top fashion designers in New York and Los Angeles. She received her MBA, with a focus on
sustainability. For her clients, she uses tools such as marketing and writing
campaigns, Argyle social media tracking software, Facebook and Twitter.
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on the links below to learn more about the topics discussed in this post.
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